The story behind Avenue des Cent-Associés

STREET VIEWS

This street is named after La Compagnie des Cent-Associés, or Company of the One Hundred Associates, a French trading and colonization company chartered by Cardinal Richelieu in 1627. It was founded both to capitalize on the North American fur trade and to expand French colonies which were at that time centred on the St. Lawrence River valley and the Gulf of St. Lawrence.